JCPenney Beauty

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About JCPenney Beauty

An all-new space for every way you glow. Shop your favorite brands, plus discover new ones, too. 


A few of the brands featured at JCPenney Beauty. 

  • Curlsmith 
  • Covergirl
  • urban Hydration
  • Solinotes
  • I Dew Care
  • Biolage
  • baebody 
  • Rael
  • Ariana Grande
  • e.l.f.
  • Mirabella
  • Duke Cannon
  • thirteen lune

Located Inside JCPenney

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JCPenney Anchor Store
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of over 860 stores across the United States and Puerto Rico with a powerful e-commerce site,, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 95,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit